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There’s no better pairing than Coke and a meal. The bubbling
sweet taste uplifts any flavor and occasion and brings people together.
So, we created an unmissable visual representation of this, using the iconic Coke ribbon to create a simple steam effect over different meals.
Communicating in any language or location that a sip of Coke takes any meal to the next level, this was represented with special meals from across our markets, reminding people that together tastes better.
Client - Coca-Cola China
Agency - Ogilvy Shanghai
Group Creative Director - Mike Pearson
Creative Director/Head of Art - Michele Salati
Copywriter - Asela Marcelline
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