ROCKSTAR REFRESH THE SESH
Client - Rockstar Energy Australia
Agency - VaynerMedia Australia
Creative Director - Yash Murthy
Art Director - Kathleen Thomas
Copywriter - Asela Marcelline
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Rockstar Energy wanted to associate themselves with the energy of the sesh. So we reached out to the scenes across the country, bringing together punk bands, hip-hop crews, skaters, stylists and more with a simple brief - "Take Rockstar into your world, and show us how you sesh".
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We ended up with a Posseshot BMX vid,
a Private Function live Who Wants to be a Millionaire with Rockstar segment, and an uplift in Rockstar sales.
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The influencer campaign was supported by us going out there with camcorders and a big purple Rockstar truck to hand out cans and capture people sending it with Rockstar Energy.
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